Category Archives: Web Development

Is Your Web Developer a Cowboy?

What do you think of your web developer?

Over the last few years we have quietly, but at every opportunity, been asking this question to business owners, marketing directors and executives responsible for their company website whether for commissioning, developing or maintaining their online presence. We also asked if they were happy with the website that the developer had provided, or if they thought it was bringing tangible benefit to their business. The responses were sharply divided. It seems that the businesses’ experience of Web developers is like Marmite: you either love them or hate them.

Shockingly, over 80% of respondents reported a ‘poor’ or ‘very poor’ experience of working with a website developer or designer. Many made comments that were very uncomplimentary toward their web developers. Some stated that they felt they had been, “Taken for a ride,” by those who had either baffled them with technology and jargon, or had – deliberately or otherwise – raised their expectations beyond what was feasible with the investment they were making. One had invested tens of thousands with a web development company to build an online presence for their business and now has a website that not only makes no contribution to any business objective, neither has it produced a single enquiry. The overall impression that we gained from our research to date and a term used by more than one unhappy respondent was that web developers are: “A load of cowboys.”

These poor experiences have a knock-on effect, not just for those who have been unhappy with their outcomes but for the web development and internet marketing industries as a whole. It results in an increased conviction that all web developers were likely to be the same, and that there was no-one out there who could be trusted. In addition, the inclination to invest any further resources and capital on online promotion of their business was greatly reduced. “We’ve done that and it didn’t work,” was a common response.

What do the web developers have to say?

To balance the picture we also surveyed web developers and web design companies to see if we could identify what had created this tale of woe from businesses.

Many were unaware of the situation and some were quite frank in their derision of business owners. Common responses included

  • “They don’t know what they are doing,”
  • “We’re not telepathic you know!”
  • “They don’t understand what is involved.”
  • “We never get the right information.”
  • “They keep changing their minds, often before the previous changes are completed.”

Each side seemed to blame the other for what might be interpreted as a straightforward breakdown in communication.

So why does this happen? There are no doubt numerous reasons, but focusing on the communication issue, we asked the web developers if they ever asked for, or received, a web design brief from their clients. The majority response was: “Rarely!” The design briefs received mostly consisted of a single page of vague information that lacked the detail and specifics required. Although they usually included requests for things that far exceeded the budget or amount the business owner was willing to spend and were full of wish lists and ‘good’ ideas that require bespoke development or even new technology (for the words ‘bespoke’ and ‘new’, read – interchangeably – ‘difficult’ and ‘expensive’)!

So whose job is it?

Isn’t it part of the web developers’ job to write the brief? Actually, no it isn’t, it is the responsibility of the business owner to communicate their requirements, their goals, their current situation and future plans. After all, as more than one developer pointed out, “We’re are not telepathic you know!”

In addition, the pressure of trying to keep a small web development business running (let alone in profit) in this ever increasingly competitive industry means that there is no time or other resources to be teaching the business owner how to write a web design brief, even though it would create a better outcome for everyone. For the majority of situations, there is often no clear or effective communication, more a case of asking questions of the business owner – which they often don’t understand clearly, which is no-ones fault – to get some sort of outline and then on with the job of designing and building the website.

Our experience – Web developer

Our experience indicates that the majority of web developers really want to do the best job they can for their clients.

They have the skills and knowledge to build websites that could work for their clients’ businesses. They have the equipment and resources to carry out the work. We also observe however that there are web developers who mistake the functionality of the software that they use for their own creative skills. Ultimately over a period of more than a decade we have encountered very few who would deliberately, “Take their client for a ride,” as some businesses have claimed.

Our experience – Businesses

Websites for businesses create a particular quandary for the business owner, manager or similar. There seems to be a huge barrier of technology and jargon to break through to be able to even speak the same language as the web development world. In addition, it is very difficult for anyone without extended experience to make any kind of value judgement about what is good or bad. Consider a different situation: whether you eat in a restaurant often or not, because you do eat every day, if you go into a restaurant, it is possible to make some kind of judgement as to whether you had a good experience, whether the food was good, whether the service was acceptable or excellent. Of course this is subjective to your own preferences and experiences, but at least you understand what a restaurant is, what it is supposed to do or be for and so on.

In our survey we ask a further question of businesses: “What is your website for, why did you get a website?” Very few offered any kind of clear response, the most common being: “Because we needed a website,” or “Because our competitors had one.” We also hear: “To generate sales/leads/enquiries etc.” quite often, which is at least focused on business, but is nowhere near specific enough to be called an objective.

If it is not common for businesses to even understand what the website is for, or why they are getting one developed, how can it be possible for them to make a judgment on what is good or bad, other than it produces no results. Even this judgement requires something to measure the results – or lack thereof – against.

Management by abdication

In so many cases the business abdicates responsibility for the website to a web developer in the mistaken belief that ‘they know best’. While the web developer knows about websites, they are likely to know little or nothing about the client’s business and even less about the customers who will use the website. Together with the lack of communication between the web developer and the business owner it is not difficult to see why so many websites are poorly designed, deliver bad user experiences and ultimately poor or no results for the business.

Is there a solution

The first step to a solution is to address the communication problem. It is clear that there must be effective communication and the first stage of this would normally take the form of a clear and concise website design brief.

The website design brief

The last time we reported on web design briefs we had surveyed 57 web development companies, further surveying has now brought this number to nearly 100. While everyone does it slightly differently, they all had information requirements in common.

Remember that:

  • The document needs to be clear and concise,
  • The document is prepared for someone outside your business who doesn’t necessarily know anything about your business or industry. Even if they claim to have worked in your industry before, unless they are specialists, then you should assume nothing.

Its purpose is to state clearly your requirements, including:

  • A profile of your business, its existing image, brand and products or other offerings including future plans
  • The objectives of the site – stated clearly in terms that can be measured, not woolly ‘to generate enquiries’ or similar, think detail and be specific.
  • The target market – who will be the users of the site, what will be their requirements?
  • Functionality requirements – often expressed as an outline, and as a business owner you may not be able to describe this well, but for example, do you require online payments and if so are you already accepting credit cards in your business. – remember, adding functionality usually increases cost far more than increasing the number of pages in the site.
  • The scale and scope of the development project – how big, how many pages, who will provide what and so on.
  • What are the project constraints, budget, timescale etc.

This document is not a wish list (although you could include things that you would like to do as well as but not instead of the above), it is the document that the developer works to and effectively forms part of your contract with them and is therefore subject to discussion and revision before being finalised.

In conclusion

The commissioning of a website is a much bigger project than appears at the beginning. Websites are not ‘job-and-finish’ projects. You need to form a good relationship with your web developer because you will be working with them for a long time, and the first step to a successful relationship is sorting out the communication. It is your business, if you have articulated clearly what you want, why your business needs it, and provided all the information the developer requires including realistic expectations, budgets and timescales then if it isn’t delivered to the brief then you can blame the web developer. Otherwise accept that it is your problem, not their fault that they are not telepathic.

Furthermore, you need to take responsibility for the project, but also recognise that the development of a website is a team game, not something to be simply handed over and then moaned about when it was not quite what you were thinking of.

Last word

If you are serious about selling online or using the internet to promote your business it is important to recognise that you need to make a considerable investment of time and effort or you might as well take your money and simply thrown up in the air!

Outsourcing Web Development

In this recession hit period, due to stringent budgets and lack of professional expertise, these organizations are moving to countries like India for web development. Good IT infrastructure and high level of English speaking employees is another reason for these organizations to come to India for their web development. Moreover web development companies in India are changing their working hours so that difference in time zone does not prove to be a hindrance for both parties while communicating with each other.

There are number of advantages of web development in India:

Reduced Development Cost

Web application development at reduced cost is the key reason for organizations to offshore their development work to India. Organizations in Developed countries like U.S, U.K, Canada, Australia, Denmark, Sweden etc find it very expensive to develop web applications at their own workplace because of high wages. Suppose Development of web application in their own country cost them 100,000 dollars than in India it will cost them round about 40,000 dollars. Henceforth they appoint offshore website Development Company from India for their work.

Highly Skilled Developers

Cost benefit is major factor driving organizations to India but apart from that access to highly skilled and experienced web developers is also a major factor for these companies to transfer their work to web development companies in India. This skilled web developers use their creativity and experience to develop web applications that meet your business requirement.

Focus on Core Competency to Maximize Profit

Once you have appointed Web Development Company for handling web based work you get extra time to explore those fields which until now have been untouched. You get two benefits, first is your development cost is reduced as wages in India are low and second is you can maximize profit by focusing on your main work area. So it proves to be a win-win situation for organizations who appoint web development companies from India.

Timeliness:

Time is one of the key factors during application development. Web Development Company in India is capable to deliver successful web applications on time with high level of accuracy attached to the project.

Quality Work:

Professional web developers develop web applications or websites for your organization. This web developers use all their experience to develop high quality web applications that meet all your requirements.

Scalable Applications:

Thorough requirement analysis of your business needs is carried out to plan and develop applications that can be used for a long time and can be modified easily in future at a very nominal cost.

Development in various fields:

A large number of web development companies in India specialize in a wide range of verticals. Some areas where web application development is possible are Banking, Medical, Hotel, Ecommerce, Finance, Marketing, Retail etc. Web developers in India have a high quality of domain and technical expertise. Hence they are capable to develop web applications of high complexity regardless of field it will be used.

Professional For Web Development?

The Australian economy is booming and the strong corporate infrastructure is supporting the surge in business processing and development strategies of the Australian companies. As the businesses develop, they find a pressing need of getting an access to a professional web service provider to get solutions for their online business development needs. Web development in Australia may be a relatively younger industry as compared to the major players like US, India, and China, but this does not rue in the potential of the upcoming IT industry from the country down under. Australia was never known for its IT industry in spite of the futuristic infrastructure. The scenario is fast changing as there has been a significant emergence of various web application development companies on the horizon over the past few years.

The plenty of these companies does get a business into confusion. The hunt for an ideal web service provider often ends up in contacting a firm that may not comply with your business standards and yet agree to sign the deal for your web development in Australia. The right tactics and patient search and research help in getting to know of a genuinely good web development company which is capable of addressing all of your online business development needs. Remember, a good web application development firm will not only deliver an exact web application to automate your online business processing, but also get into online promotion for your website.

A web developer brings in a lot of experience and technical expertise to the business development and co partners the enterprise in deploying a scalable web application comprehensive of all features and functionalities. The enterprise may even get a flexible business model from a prominent web development company wherein the client may either choose to get a fixed cost solution from the service provider or may enjoy the services of a dedicated web developer for the time that the client business development requires. The hired web developer works exclusively for the client as an extended employee of their company outside their organization. Web development in Australia is comprehensive of a full software development lifecycle (SDLC) wherein on receiving a request query the web service provider analyses the client business development requirements and their competition. On analyzing the project, a proposal is passed and the actual web development kicks in. First a web design is created that would loyally identify the business and convey the intentions precisely. Coding is done along with testing of the system. Once the web application has been approved by the client it is deployed at their workplace.

Hence the enterprise gets a comprehensive website solution from a professional web development company. This would significantly boost the web presence of the client enterprise and make them visible to more audiences on the Internet. Targeting and reaching out to a maximum audience increases productivity and improves profitability multiple folds.

Web Development Lifecycle

The web development lifecycle (WDL) is a more specific variation on the general framework for developing any application development project. Unlike general application development, all web design and development projects follow a similar structure, so the web development lifecycle / process can be drawn upon as a point of reference for both the web development team and the client to determine the status of any given project and the area of activity to address next.

The Web Development Lifecycle is made up of eight identifiable stages described as follows:

1. Initial Consultation

The Initial Consultation seeks to understand the high level business requirements, the scale of the web development, required delivery schedule, and the overall feasibility, web design and cost of the project.

2. Project Specification

The business requirements of the proposed website are iteratively established between the Client and the web design team, and documented in the form of a High Level Requirements Specification. Focus here is on the relevant business rules and outputs. Implementation of the system, how the requirements are actually delivered, is reserved for later. Once agreed, this document will form the basis of the subsequent stages of the Web Development Lifecycle.

3. Web Site Architecture

Here the software and hardware requirements for delivery of the web application are established, such as the most appropriate web and application development language, operating system, database management system (DBMS), and hardware / hosting environment that are most appropriate to support the final website in a robust and reliable manner; taking account of the likely growth of data volumes, visitor numbers web traffic, and functionality.

4. Web Site Design Cycle

Deliverables out of this phase have a particular focus on the web design of the system, include mock-ups or prototypes of the screens that make up the system, combined with system walkthroughs which will enable both the Client and the software developers, designers and project management team to clearly understand how the website will work from the user and administrators perspective. The design of the CRM would also be full considered here also. This web application functionality is considered in the context of the defined outputs and business rules, and may result in the High Level Requirement Specification being updated or changed. Following this, a key deliverable here is a Low Level Website Design Specification / Document precisely defining the required implementation of the web design and forming a blue print of the project for the software developers.

5. Content Collation

Any required textual and graphical content for the web application is developed or acquired by the Client (or the software development company, depending on the relevant situation). Admin functionality which enables the Client to amend the full content of the site from system launch, and on an ongoing basis, is assumed to have been included and defined within the High Level Requirements Specification, as mentioned.

6. Web Site Project development

At this stage a detailed project plan will have been established for the implementation of the web design, resources identified, time scales defined, and project dependencies clearly understood – especially with respect to which parts of the web development can be done in serial or parallel. This stage actually overlaps with the next stage of the Web Development Lifecycle since all web developed modules are unit tested to destruction by the corresponding web development team members. Further, it is very important that all code produced by the software developers is quality checked to ensure adherence to project development standards.

7. Testing & Quality Assurance

Many forms of testing are carried out during this phase, from system and volume testing – in order to ensure that all components work together within the web application and can easily cope with both the initial and anticipated future demands on the system – all the way to User Acceptance Testing (UAT) and sign-off. There are many forms of testing required during this phase that are beyond the scope of this introduction, such as cross-browser and security testing – all contributing towards the delivery of a high-quality website and service to the client.

8. Web Site Deployment (Launch)

Once the website implementation is tested and released by both the client and software development company as being fully operational, the website is deployed to the production environment and open to the relevant user base. Following this there is generally a pre-agreed period of warranty and an ongoing support agreement can be established at the discretion of the client.

The process can vary but, generally speaking, the dependencies and features of a successful process of delivering webs applications to the client does not. I hope this has been a useful introduction to the process of delivering quality web applications to any business.

About Us: Time Critical Solutions (TeCS)

Time Critical Solutions (TCS) Ltd, aka “TeCS”, is an international business company (IBC) incorporated in Cyprus (a full member of the European Union). The company primarily serves wider-Europe, the Middle-East and Mediterranean regions – but also has clients in many other parts of the world. The company was originally incorporated in the UK in 1998 as Radiant Systems Ltd, which operated as an IT consultancy boutique directly serving FT100 companies throughout the United Kingdom. From around 2003 there was a significant growth in the demand for IT services within small and medium sized companies who were realising the opportunity that the web presented to their business, as well as the cost savings that could be achieved through automation and streamlining of their operations.

The SME market for IT services continues to grow to this very day. However, it is true to say that the quality of service being offered by the IT industry to the SME varies widely, often with loose adherence to industry standards of design, development, documentation, support, and general customer care. Unfortunately, the industry continues to be sales, rather than service, orientated – and price, rather than value sensitive – causing many SMEs to fall foul of poorly qualified, inexperienced service providers.

In 2005 our reaction to this situation was to restructure our services as ETL Motion Ltd, with a focus on providing the same high standards of service and expertise to the SME as we would continue to offer to our large-company clients. Today our philosophy remains the same, to offer consistently high levels of service and delivery to all company clients however large or small. Time Critical Solutions (TCS) Ltd, industry-standard technology solutions against the clock.

Web Development Tips to Better Your Website

The most common mistake any company or individual can make when venturing out on a new website project is to assume that design is everything. I can assure you that your website’s design on its own is not what will make you successful.

A quality and professional web development service is what will affect the success of your site and its online objectives. High standards (above industry) are developed for a reason, and that is to ensure the product and service you receive is of paramount quality and to a professional level, so that your website will function as intended and provide the right return on investment.

Too many businesses that are relying on the success of their website to help drive their business will bypass the crucial step of dealing with a professional development company based on price.

In this article I will reveal 10 tips to choose the right development company and how it will better your project’s success.

10 Tips to Choose the Right Web Development Company

  1. Track Record – Choose a company that has an established track record. Generally a web company that has more than 15+ websites that they have designed or developed in-house with case studies to show their achievements. Any qualifications or awards won will also help establish this.

  1. Methodology – Ensure your chosen company has a strong web development methodology or process. This means that when your chosen company develops your website you can track the progress of your project and ensure all key quality standards are covered.

  1. Usability – Design does play a heavy role in the development of your web project. Ensure the company you choose has strong visitor usability and user-friendly interaction knowledge. Usability is how visitors will interact with your website and how effectively they reach your end goal.

  1. Development Team – The company you choose should have an in-house development team. Don’t use a company that is going to send your project work off to another country or other out-sourced web companies. You don’t want to be chasing an invisible rabbit down a hole should things be affected by an unforeseen event.

  1. Design Team – Your web company ideally should have an in-house design team, unless you are dealing with another individual or company for design. This tip relates to tip 3, if your web company has a designer in-house this will better the success of the project as the development will mirror the design better and its objectives.

  1. SEO – Choose a web development company that has an understanding of search engine optimization. Another important factor to any web projects success is making sure the company you deal with knows about SEO and how it will affect your website.

  1. Social Media – Social media is a new form of marketing and can drive great results. Dealing with a web developer that understands this can help you drive better traffic and alternative forms of login.This tip applies to socially active websites and e-commerce based projects.

  1. Content – Content is the biggest thing that pushes your website and draws in your visitors. Content will be the main thing that will sell your services or product, the company you deal with should have good development techniques to structure content effectively.

  1. E-commerce – Choose a web development company that has e-commerce experience. E-commerce is fast becoming the biggest way to make money online, how your customers make payments is very important. Make sure you deal with a development company that can recommend and implement the best payment methods available.

  1. Support – The most important tip to date, your development company must be able to support you as a customer and provide ongoing maintenance and service. Work with a company that is going to be around a year from the time you employ them, too many customers I have met have been left in limbo because the company or individual they were dealing with has gone bust or skipped the country to leave you in the middle of nowhere.

In summary there are a number of aspects to take into consideration before making your web developer choice. I am confident this article with the above 10 tips will help you qualify the best company to deal with for your new web project.

The majority of the 10 tips should already be covered by your chosen development company, but it does not hurt you to double-check. I highly recommend you ask your chosen company questions based on my 10 tips above, this will help establish them as the right business to deal with.

All successful web projects are a result of planning and evaluating, failing to plan and evaluate your development choices could mean failure of your website.

Choose wisely and approach everything smartly, remember if you put in the leg/foot work to start with, you will reap the benefits later.

Ben Davis is the sales and project manager for MediaCore a Specialist Web Company based in Auckland, New Zealand. He has had 6+ years of experience managing web design and development projects for his clients. He is also the author of ‘5 Tips To Search Optimize Your Business’.

MediaCore is Auckland New Zealand’s Leading Specialists for Web Design and Web Development. We provide professional and high quality web design and web development services that will meet all your online business needs. We are specialist Magento eCommerce and Joomla CMS web designers and developers.

Hire Web Developer

Nowadays it is almost an outdated thought to run a business without online presence! Besides that people know that online presence increases or just double the Return on Investment for all the businesses! Also institutions or organization do also keep their presence online to establish or spread themselves to the world. And to make the effort of building a website there are lots of web development companies who offer the customer or the clients to hire web developer. In this way the website building process has become easy and affordable too!

But there are some aspects in website development. One of those factors is to hire web developer who is or are really helpful or worthy to be hired. This is the reason I am trying to put down just 10 important points that always come in consideration at the time of hiring web developers. Let’s have a look on the points:

  1. Before you decide to hire web developer, just assess your requirements. It is very important to know what kind of development you are looking for. Do you need a simple static website or e-commerce site. Depending on these you have to search for the web developers.
  2. Are you looking for open source development or the hard code? It may be the case that your projects can be best done in open source or vice-versa. So before you go to hire web developer make sure that you have determined the technologies/programming languages. It is essential because there are developers who are expert and specialist at open source or the hard code. You need to choose your ones.
  3. You need to find out the expert and experienced people for your projects. You should never hire web developers who are having little experience in the kind of development you are looking for. Why not check out the portfolio of works? It will let you decide the quality of people you are choosing.
  4. Try to assess the knowledge base and the professionalism of the developers you are considering to hire. You should clear the queries about the project you are thinking to offer to the developers. Again the work ethics or the process of work (milestone deliverables, project documentation etc) will let you know the developers. So when you hire web developer never forget to take interview.
  5. When you are thinking to build a website you should find the market trend to know if the project can be given to a local developer or it is best to think of outsourcing. These days it is best to hire web developer from offshore companies. Not only the cost but also the growing competition has eased the availability of best services from anywhere in the world.
  6. You may hire web developer as dedicated to your projects or may go time-based hiring as you require. Both are good. But dedicated hiring is the best ploy as in this case your headache is less to complete the project. Even the flow of project is smooth and time of development becomes less.
  7. You may hire web developer from a company or a freelancer. If you hire from a company you will get many types of developers or the specialist altogether and the development process becomes smooth. But in the matter of freelancers you have to be very much choosy and careful to know the professionalism or the quality of work of the particular developers. Sometimes multiple hiring of personnel becomes essential in the case of freelancers.
  8. It is very much important to know that you hire web developer from somewhere that has proper infrastructure to complete your project. It is particularly essential as many a time it is found that you go for hiring a freelancer who does not have access to latest technologies and tools or the true setup to finish the projects. So proper search and confirmation of the infrastructure has become mandatory (also for companies).
  9. Try to find out how is the reputation of the developer in providing support to the project both throughout the project completion and afterward maintenance. Never hire web developer with poor record in support or do not forget to judge the communication level of them. Otherwise total investment in the project may go in vain.
  10. When you decide to hire web developer, do not go behind affordability always, care for the legal issues too. It is fact that affordable web development is now highly possible. But it is not that all the companies provide best service at affordable cost. Find out the reputed companies who do not only provide affordable service but also clears legal dealings, say money back guarantee issues, copyright, document & resource transfer and all.

Hope after going through the above points, you will understand how important it is to be careful in the process of hiring developers for getting best development of the website you are thinking to build. Always remember the responsibility of best website development never only rest on the developers. It is also your discretion to hire single web developer from multiple companies or team of developer from one company. However, never feel helpless if you find the things little lengthy. You may take help of directories and tactfully choose the request a quote process for searching and getting best developers. Never hurry but be steady in the website building initiative – you will be successful.

Web Development and Cross Web Browser

Does your website look great in Firefox and Safari, but a dog’s breakfast in Internet Explorer?

If so then you need to read this, web development and cross browser compatibility is a very serious issue that should be tackled by any professional web development company or individual.

Web development companies and individual developers if professional should address this issue with their clients to ensure the clients brand and web design looks identical across the most popular browsers.

From Internet Explorer to Opera which are included in the top 5 most used internet browsers (based on statistics taken in October 2010), any professional web development company or individual developer need to keep vigilant with their web browser compatibility checking.

To stay on top of this pressing issue there are a number of free websites available that you can use which will take sample website screen shots of your website and how it appears on selected web browsers.

Easiest way to find these web browser checking sites is to Google the following phrase: “How does my website appear on other web browsers?” This is the current Market Share for the top 5 most popular web browsers as of October 2010: Information source here

  • Microsoft Internet Explorer – 59.18%
  • Mozilla Firefox – 22.83%
  • Google Chrome – 8.50%
  • Safari – 5.36%
  • Opera – 2.29%

In summary cross browser compatibility is one of the key issues that arise when developing a brand new website or custom website application.

It is best practice to ensure your client’s website looks as identical as possible across the most popular browsers. However we do agree that there are a lot of differences in the way some of these web browsers operate and the various scripting and web coding languages they use and their interpretation of this.

So really a lot of these issues can be solved during the development of the website itself. The easiest way to avoid issues is to work with a web development company that already knows the ins and outs of cross browser compatibility.

4 Tips To Ensure You’re Not Losing Customers Because of Web Browser Issues

  1. Download the top 5 most popular web browsers to your pc or notebook and test your website thoroughly on each of them.
  2. Discuss any issues with your web development company or professional developer.
  3. Resolve these issues by checking supported web languages by checking compatibilities for the web browsers themselves.
  4. Web languages to check that appear differently across most web browsers include: HTML v1-5, CSS v1-3 these are the main two that cause the most common problems with web design and browser issues.

If you are the client I strongly suggest you address these issues with your development company. If you are the supplier, I once again strongly suggest you address these issues on the behalf of your client.

Ensuring your browser compatibility is as good as it can be will mean that you or your client potentially won’t lose business leads from customers using one of the top 5 web browsers.

Also customers that may want to purchase off an ecommerce or online shopping website may be put off purchasing because of these browser issues. Online business is serious business – take cross browser compatibility seriously as it can mean increased or lost business for you and your client.

Ben Davis is the sales and project manager for MediaCore a Specialist Web Company based in Auckland, New Zealand. He has had 6+ years of experience managing web design and development projects for his clients. He is also the author of ‘5 Tips To Search Optimize Your Business’.

A Competent Web Development Application

Written in Ruby programming language, Ruby on Rails is one of the most frequently used web application development framework. Often termed as RoR or Rails, it is an open source web development framework which is basically an object oriented programming language encouraging simple development, complete and potent web applications encompassing rich interactivity and functionality. Since Ruby on Rails works effortlessly with an array of web servers, deploying web solutions by using it is an effortless job. This is why; Ruby on Rails is part of every competent web development services set.

Ruby on Rails encourages the rails developers to boom in building powerful and elegant applications in an efficient and effortless way. Ruby on Rails segregates into four packages, Active Record which best suited for database interactivity, Action Pack which is on rails from request to response, Active Support encompassing utility classes and regular library extensions, and Action Web Service, where the server side support for the SOAP and XML-RPC web service protocols.

Ruby on Rails web development facilitates the rails developers to successfully build powerful and elegant applications in a relatively efficient and effortless way. It is believed that the coming of Ruby on Rails, an open source web development framework brought with itself a revolution in the way web applications are created. Some of the most popular websites that use Ruby on Rails web development framework in production environments are Scribed, Twitter, Urban dictionary, Base camp, Xing, Shopify, holu and Github. It is believed that any set of web development services is incomplete without Ruby.

Developed with the use of Model-View-Controller Design Pattern, ruby on rail is the favorite pick of many developers on the grounds of its powerful philosophy of CoC, which is Convention over Configuration, and DRY (Don’t Repeat Yourself), and close connection with the supple development methodology. In addition the utmost convenience of using Ruby on Rails is the supple nature of development. Due to this flexibility, developing a thing on Ruby on Rails takes a much shorter duration than other platforms. Practically, Ruby on Rails has encompasses the potential of supporting rapid application development.

Features that drove humongous popularity to Ruby on Rails framework:

• Applications can be easily developed using simple methods and less code.
• Suits best for developing database-backed web applications.
• Facilitates quick and easy deployment of web solutions using Rails as it is adaptable with a variety of web servers and databases implementing CGI or Fast SGI.
• Shows smooth compliance with databases like MySQL, SQL, SQL Server, DB2 and Oracle and allow Ruby on Rails programmers to create user-friendly, enhanced applications.
• Absence of any requirement of compilation phase.

Aspects Of Web Development And Web Designing

Web Development process of a website is a series of steps which is generally completed via firms which develops websites professionally. This is both advised and followed, as web development and web designing needs a lot of technical knowledge as well as expertise for efficiency. But it doesn’t mean that you will be totally dependent on the web development firm for the whole process, you can plan ahead about the website. Get the rough designs in shape so that you are able to convey exactly what you want.

Here are a few tips to help you design your website before the actual web development.

Firstly, know what you want, a structure of website should be clear in your mind so that you can efficiently communicate the same to the web development team that is going to work on the project. This includes both design and functionality of the website. Web designing can be done with as much creativity and originality that you can possibly imagine in your mind. Original and positive ideas always click with the audience, copied ideas can be easily recognized and it will cause a negative publicity about your website. That is why you should know what you want.

Secondly, you may visit numerous websites to get an understanding of all that is possible with your designs and functionality, but this should be limited to generation of understanding on how the web works. Taking ideas from already established websites is always a bad idea. Your website should have a unique quotient, which will be the reason your customers will visit it repeatedly. Web development majorly deals with the functionality of the website and it can be used to integrate different functionality in the website. These will change the feel of the website, and this could be the unique quotient that has been mentioned above.

While making a plan on the website designing, you also need to think about the theme of the whole website. The theme should preferably be relevant to the services/product that your company is dealing. Even otherwise the theme creates an elegance and beauty in the site when efficiently produced through web designing procedures. Nothing too illustrious or dazzling will work to attract customers to visit the website repeatedly.

Also while deciding the theme to be implemented through web designing, the color combination should be considered as really important. The colors used throughout the website should not be too bright that they pinch the vision or too dull that you have to strain the eyes to read the content. Good web designing firms will always give you design portfolios to choose from and they can be a good source of selecting the theme and theme colors.

The content rules the web; you should prepare the content that will be put on the website. The content can be efficiently handled via a CMS or Content Management System, which can be developed by the firm which is doing the web development for your website. When dealing with huge amounts of content it is always advisable to get a CMS developed by the web development firm so that it is easier for you to manage the content throughout the website.

Lastly, don’t think about web development and web designing as different procedures, make your web development firm interact with you on daily basis while planning as well as development is taking place so that they understand exactly what you need and you understand exactly what is being produced for you. Get into the development process so that a clear understanding is developed in your mind about the product that is being developed for you.

Planning your website, before the actual development procedures are kick started by the web designing and web development firm, is as crucial the actual product development so get your game shoes on.

Why You Should Not Do Freelance Web Development or Design

This is a letter of suggestion for all freelance web developers on behalf of Web Development companies in India. Freelance web designing or web application development is good to earn an extra income for you but it has various adverse effects on the economy in India. The following effects can ruin India from various aspects.

1. Freelance Web Designers are independent so they are charging very cheap rates for web designing; this brings down the market rates of the same work. Web application Development companies cannot beat the rates offered by freelancers. Ultimately a new company could die prematurely or cannot survive longer. County loses a business unit and development of business stops.

2. Freelancers work on projects to earn extra income, but they are hardly interested to pay taxes on it, so they ask for payment through various alternate methods, such methods are cash payments. Freelancers do not pay taxes on cash income. The country like India loses the tax income, if it would have been web Development Company, they would have paid taxes on income.

3. An Individual web developer works for money and not for reputation, so if the web application project of client fails, they are not responsible but the receiving client gets the bad impression of Indian web development industry. Sometimes overseas clients never return because of one bad experience with freelance web developers.

4. A lot of freelance web developers are not even experienced when they start offering their service to the overseas clients. The client believes that India is very cheap so project is assigned to inexperienced freelancers. Finally a Web Application developed by Freelance Web Developer is either a crap or unstable, otherwise a web development company could have made a good experience for client.

5. A Web Development Company establishes a business unit and they expect honest developers in the company. If you are a freelance web developer and still working with a company, then you are trying to cheat your current company that pays for your livelihood.